Daimler-Benz Marketing Plan Research Paper Example | Topics and Well Written Essays - 7250 words

Daimler-Benz Marketing Plan - Research Paper ExampleIndian automobile foodstuff and industry are presented, which will be helpful in building up a scenario, where Daimler can actually present facts and figures to the guidance in assisting them to launch a new model of car in India. For this reason, a elaborate merchandise research has been conducted which entails merchandise summary, demographics of the target trade, market place requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India. The market analysis section also includes competition in the automobile industry, products offered by the competitors, critical success factors and issues that will be arising on the Indian automobile markets horizon for Daimler. The market analysis conducted in section 2 of the report will help in developing a marketing course of study which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a minute financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to overcome the risks involved for Daimler-Benz while entering into the Indian market with its new product. 2. Situation Analysis Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its reputable vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the authorisation Indian market. Daimler, precisely like other markets, believes that the quality, durability,... The paper includes competition in the automobile industry, products offered by the competitors, critical success factors and issues that will be arising on the Indian automobile markets horizon for Daimler. The market analysis conducted in the report will help in developing a marketing computer program which entails the marketing and financial objectives, identifying the target market, positioning of the product and the strategies to promote the product efficiently. Marketing strategy section will be followed by a detailed financial analysis to estimate the investments and returns. In the end, controls and revenue management report will be provided to overcome the risks involved for Daimler-Benz while entering into the Indian market with its new product. Daimler-Benz is present in Indian automobile market for over 50 years. The company is engaged in offering its prestigious vehicles to the rich Indian market where it is well preferred over other prestigious car manufacturing brands. Now the company has decided to offer its Hybrid cars to the potential Indian market. Daimler, just like other markets, believes that the quality, durability, energy efficiency and eco-friendly features of the Hybrid cars will be the key to success in India. For this reason, besides paying special attention towards the above mentioned four features, Daimler also believes that handling over the market research and strategy formulation to a local firm who knows Indian culture and has sufficient intimacy of how to make the launch of Hybrid cars, a success story.