British Airways Assignment Example | Topics and Well Written Essays - 1500 words

British Air manners - Assignment ExampleTherefore one of the most fundamental element of the marketing is the communication or promotion along with the other elements such as product, expenditure and place. Communication is a unique tool used by marketers in attempt persuades to target consultation to act in a desired manner. The contemplate looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 Ps of marketing, SWOT analysis, Integrated selling Communication has been used. An oerview of the marketing mix of the ships alliance has been provided. However, the study looks to focus on advertisement, and human race relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest flight path in the UK. The company sot privatized in the year 1987. The company provides international and home(prenominal) carriage for mail, freight and ancillary function. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than 42,000 employees. Marketing of British Airways An overview Marketing mix is a enured of elements which the company can control or manage to its advantage for marketing purpose. Neil Borden termed these manipulate elements as the Marketing Mix. The key elements of the marketing mix are product, place, price and promotion. The most integral part of the supervene upon process, without which there is no scope of marketing product covers the term both goods & services. To sell the product in the market the company must fix a price. Pricing of the product particularly pricing as compared to the competitors is a vital part of the marketing. This part of the marketing mix is all about distribution of the products. The company must select the channels of distribution carefully to minimize distribution cost & get warlike advantage. The distribution network of the company includes wholesalers, retailers, franchisees, agents etc. Promotion is used by the marketers to generate demand for a product. Mainly the companies use the promotional mix to promote the product. The elements of the promotional mix are advertisement, gross revenue Promotion, public relation, personal selling, and direct marketing. The promotional mix happens to the core area of interest of the study. Among the elements of the promotional mix advertisement, sales promotion, public relations would be given special emphasis (Henry, 2008, p. 98). Product To be precise, British airways offers services, i.e. flights crosswise different nations. The main USP of the product str ategy is the quality of flights. The company has always been known for esteemed services targeted towards the executive and business class. Pricing The pricing strategy has been derived by the company is such a way so that the consumers may book the seats based on their choice and budgets. For example, there may be some customers paying