Dairy Queen :: GCSE Business Marketing Coursework

dairy farm QueenThe United States was plan of attack out of the Depression in 1938. Business began to flourish and prosper once again and families had more money for leisure time and recreation. J. F. McCullough, owner of the Homemade meth Cream Company in Illinois, experimented in the soft resolve meth run down at the right time. He thought that folderol cream tasted better when it was served fresh and not frozen.He first tested his theme on August 4, 1938 in an scrap cream shop possess by one of his best customers, Sherb Noble. They offered an all you can eat ice cream festivity for 10 cents. The response they had was overwhelming and had lines down the street. They set a reliable freezer to keep the soft serve ice cream at a temperature of 23 degrees Fahrenheit with Harry Oltz.McCullough and his boy were ready to open for business on June 22, 1940. McCullough thought that his soft serve creation was the closest thing to dairy perfection and therefore he calle d it dairy farm Queen.Dairy Queen struggled during WWII and thrived greatly at the end of the war. They hardly had 100 stores in 1947 and jumped to a nationwide system of 1156 stores by 1950. Dairy Queen introduced a system of territory operators across the country which motionless play a great role today. The McCulloughs and Oltz laid groundwork for a franchising system that many fast- forage organizations use today.In the 1950s they expanded the transportation by adding new ice cream products. They later added a food line which the called the Brazier. In the 1960s many changes were brought about to the operations of the Dairy Queen system.